Trends in Gen Z News Consumption
News publishers and social media platforms have long worked to establish a symbiotic relationship, but it’s been fraught for a multitude of reasons, including backtracked payment agreements and traffic that’s seesawed in the face of unanticipated algorithm changes.
However, publishers who lean on social media to help age down their audiences should be happy to hear that younger consumers aren’t ditching social media platforms as news sources, despite the cohort’s relative lack of trust in social networks, according to recent Morning Consult research.
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